Brightline, owned by Fortress Investment Group and USA’s new major private passenger company, has announced that its trademark licensing agreement and partnership with Richard Branson’s Virgin Group. As part of the deal, the partners will rename Brightline to Virgin Trains USA. The branding transition of the company will take place in 2019. With the partnership, Brightline will use the marketing and branding expertise for its future developments.
Brightline launched its services in May 2018, and its operations take place between Miami, West Palm Beach, and Fort Lauderdale. The firm, currently, plans to expand its operations to Tampa and Orlando. Pending approval from the relevant authority, the firm will start the construction of its railway in 2019 to connect Southern California and Las Vegas. Overseen and managed by Fortress Investment Group and its affiliates, Virgin Group will make a minority investment in the business. Read more about Fortress Investment Group Reviews at indeed.com
Wes Edens, the co-founder of Fortress Investment Group and Brightline’s chairman, stated that the company’s effort to reinvent passenger trains services in the United States will leap forward through its partnership with Virgin Group. He added that the new partner has built a trusted and respected brand in the USA and internationally, and with their shared agenda of improving consumers’ experience and cultured innovations will help in the building of the company’s success.
Virgin Group’s Richard Branson added that the two organizations have had fun in the creation of innovative transport businesses that have changed the market dynamics and earned them loyal followers. Virgin Group, for instance, transformed the air travel industry in the U.S and other parts of the world. According to the billionaire, Virgin Group has always wanted to have the opportunity of bringing excellent service experience to the millions of Americans who use railways on a daily basis. He affirmed that Brightline is at the forefront of bringing innovations in the railways transport industry. Being managed by Fortress Investment Group, Branson believes that Brightline is an ideal partner for his Virgin Group to alter the country’s traveling habits. Both partners think that working together in the business will help issue access of railways services to many more people in the country.