The story of Adam Goldenberg is one not often heard; his is one of stars aligned and smart decision after smart decision and all that finally led him to where he is today. At the tender age of 15, he created his first company, Gamers Alliance, which he later sold and joined Intermix, a publicly traded company. He worked his way up the ranks and became the Chief Operation Officer (COO) of Intermix at just 20. He enjoyed working there but in 2006, he and Don Ressler, one of his workmates at Intermix, decided to start a brand building company. This is how Intelligent Beauty was brought to life.
Intelligent Beauty’s excellent leadership
Intelligent Beauty is an internet business incubator headquartered in Manhattan Beach, California. For the two co-founders, starting Intelligent Beauty was a big risk. They left the comfort and security of employment and decided to have a go at their own thing with no funding whatsoever. They started the company with their pooled savings and resources, which weren’t much, and for the first two or so years, Intelligent Beauty mainly grew organically. Despite all the challenges they encountered, the company has grown by leaps and bounds since its establishment under the excellent leadership of Mr. Goldenberg and Mr. Ressler, who are co-CEOs of the company. It has established a good number of online businesses which are now market leaders in their respective niches.
Fabletics Opens Brick and Mortar Stores
Mr. Goldenberg and Mr. Ressler have always been fitness enthusiasts and they saw a gap in the athletic wear market. They realized that people needed fashionable athletic wear and decided to come up with a solution to this. They formed Fabletics, a subscription-based online retailer of stylish and comfortable athletic wear, in 2013. It is a subsidiary of JustFab (now TechStyle Group), which the pair established in 2010. Just like JustFab, the Fabletics website offers customers a personalized experience. New subscribers take a personality test after which fashion stylists give them suggestions of athletic wear based on the results of the test.
The co-founders decided to open brick and mortar stores to cater to those customers who may not enjoy shopping online. Towards the end of 2015, the first brick and mortar stores were opened in malls in a few states in the US.They plan to open almost 100 more stores in the coming few years.
Some say he was just lucky but the truth is, Mr. Goldenberg is a disciplined, hardworking and resilient young man. He has worked hard to get to where he is today. Adam Goldenberg does not let anything come between him and the goals he sets for himself and above all, he enjoys what he does.