Honey Birdette does business in such regions as United States, Canada,United Kingdom, Europe, Austrailia, and New Zealand. Honey Birdette is a women’s underwear and lingerie store that employs 500 employees at the most. Eloise Monaghan founded and directed Honey Birdette back in 2006 in Brisbane. Although it has quite a few locations today,its main location is in its original home of Alexandria Sydney, NSW Australia. This past September, Honey Birdette opened their first international boutique in Covent Garden, London that is only one of three United Kingdom lotions.
Honey Birdette does not just supply women with lingerie, it also has a wide selection of knickers playsuits, swimwear, and intimate toys. These toys come in male and female for individual use as well as couple’s toys that can be used together.
Very recently, Honey Birdette made plans to launch their United States e-commerce after having enormous success, a 374 percent sales increase from online sales in past year. Customers will be able to buy directly online with better customer friendly service to make sure that Honey Birdette gets the customer’s order exactly right. Monaghan wants to make the service much faster. Last year, Honey Birdette opened up its first store outside the Australia area. London’s Covent Garden, followed by two more in Leeds’ Victoria Gate and Westfield White City have done so well that this year Honey Birdette plans to open 10 more stores in the United Kingdom including Liverpool and New Castle. There are already 55 stores in Australia and Honey Birdette is looking to open some stores in the European area.
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