The Pittsburgh Steelers are going all-out with a new fashion line that is making waves with fans of all ages according To Susan McGalla. They are appealing to all fans of the football club who want to wear Pittsburgh Steelers gear. There’s gear for all fans to wear. Pandora jewelry with charms, and even big names in fashion like Victoria’s Secret and Nike Golf.
It’s not just for men and boys. There’s lots of pink and metallic designs for women and girls to wear as well. The Steelers are trying to get their brand into the streets, and they’re doing that with styles everyone can enjoy.
What they are doing is using focus groups to let them know what the fans want, and they’re delivering it. Men are wanting clothing they can wear to the office and women are wanting something that is feminine according to Susan McGalla.
The franchise has also come up with what they call “Steeler Friday”, where they want all fans to wear the team color of black and gold and submit photos. If you win, you get a black and gold wardrobe. Their website is revamped to excite fans and sell their products.
Susan McGalla, the director of strategic planning for the organization, says you can find all this on the Steelers’ new website. Susan McGalla wants every Steelers fan to be able to get their favorite clothing and gear quickly and easily.
Susan McGalla knows her stuff, and she knows the retail business. Before she became a part of the Pittsburgh Steelers, she was the president of American Eagle Outfitters and the CEO of Wet Seal.